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For example, we need to make sure all the illustrations and interactives are evenly spread out – making one section of the book very interactive-heavy would create an imbalance. The flow and number of pages need to be even. There are lots of little details we need to pay attention to. Miraphora: Creating this type of books on a commercial scale is actually quite challenging. We had a core team of seven – including us! – working on Harry Potter and the Chamber of Secrets but at one point or another every witch and wizard at MinaLima gets their quills – or other tools! – out and gets involved in some way, from illustrations to layout design, from marketing to showing visitors the book in our four galleries or online.ĭo you have limits in what you can do in the books (mostly in terms of what is physically possible to do in popup books)? Did you have any ideas that were too hard to implement and had to be discarded? They also begin crafting all the paper engineered interactive elements. Miraphora: Our fantastic team then picks these up and draws the illustrations in more detail. At this point, Mira and I have a good idea of the overall creative direction in mind and Mira puts our ideas down on paper by roughly sketching the characters and locations. I make a book map where I make a note of all the interesting, quirky and intriguing events in the story and decide which moments should be conveyed through small spot illustrations or large full-page illustrations and which should become interactive elements.
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How do you approach the design of these books and how many people are involved in them?Įduardo: We may all be familiar with the story of this boy-wizard given our twenty-year background in the Wizarding World but, nonetheless, we begin by reading each book again thoroughly. Harry Potter and the Chamber of Secrets – MinaLima Edition We had the privilege of being able to talk with this fantastic duo about their latest creation. Harry Potter and the Philosopher’s Stone was published in 2020, while the new edition of Harry Potter and the Chamber of Secrets was published a few weeks ago. With original illustrations and interactive papercraft features, it was impossible for the fans not to love the books. Going back to the roots, MinaLima (which has a great story of creating beautiful books) started to publish the Harry Potter novels in a new original and never-seen-before format.
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In 2015 they returned to the Wizarding World for Fantastic Beasts, designing again the props for the new stories about Newt Scamander and his allies.īut their latest adventure is not film related. After finishing with the film series, they worked on all the graphic elements for the Universal Theme Parks, as well as companion books for the films and other marketing materials. Founded in 2009 by Miraphora Mina and Eduardo Lima, the duo worked together designing the props in the Harry Potter films until they decided to set up their own design studio to create, in their own words, “distinctive and unconventional design and illustration for the entertainment and publishing industries.” But that was not the end of their relationship with Harry Potter, which had been going on for several films, it was quite the opposite. MinaLima studio is well known for Harry Potter fans around the world. Interviews News Interview with MinaLima: new edition of Harry Potter and the Chamber of Secrets DecemMiraphora Mina and Eduardo Lima (MinaLima)